At Arvester, we aim to provide our clients (film and television studios, advertisers, rights holders, institutions) with a detailed, complete and accurate view of the visibility of the titles of their choice on streaming services.
Visibility is of the essence. The size of streaming catalogues and the limited space of the TV, tablet or mobile screen make it essential for services to carry out some form of filtering, be it editorial, algorithmic or a mixture of the two, with a view to prevent choice overload. It is therefore inevitable that some titles will be more visible than others.
Until now, there was no way of knowing the position of a title on a user's screen.
<aside> <img src="/icons/arrow-right-basic_gray.svg" alt="/icons/arrow-right-basic_gray.svg" width="40px" /> Which titles are prominent? Which titles are relegated to the bottom of the page, discoverable only after several minutes of scrolling/browsing?
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<aside> <img src="/icons/arrow-right-basic_gray.svg" alt="/icons/arrow-right-basic_gray.svg" width="40px" /> How does the visibility of specific titles evolve according to the user's behaviour?
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<aside> <img src="/icons/arrow-right-basic_gray.svg" alt="/icons/arrow-right-basic_gray.svg" width="40px" /> What content is most visible on a service during a given period?
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Netflix
Prime Video
↓ View a sample analysis ↓
Download the pdf here
Arvester-report_Wild-Bunch_July2023.pdf